Graphic Design Course
Graphic Design Modules Year 1
Vector Applications in Art & Design
This unit introduces students to the benefits and creative potential of vector based digital media over pixel based applications. The unit is structured in a way that shows the learner the versatility of vector applications including stylised digital illustration, photorealistic illustration, typographic design and layout design.
Digital Image Manipulation Applications
Learners work with industry standard image manipulation software (Photoshop) and equipment to produce a range of digital imagery, including composites and digital painting. Learners are required to generate their own imagery for projects, including their own photography, hand rendered art and digital files generated in other applications.
Personal Style in Graphic Design
This module allows students to develope their own personal design and illustrative aesthetic. The module looks at a wide range of contemporary artists, illustrators, designers, media and substrate as a means of enhancing personal aesthetic.
Ideas Generation & Developement in Art & Design
Students are introduced to a number of idea-generating techniques to demonstrate that creative thinking is a skill that can be continually developed. Evidence of ‘thinking on paper’ takes the form of ‘open-ended’ idea sheets and visual/verbal ‘mind maps’. Learners are encouraged to originate ideas which fulfil visual communication objectives.
This module provides the underpinning knowledge for typography in graphic design. Students learn traditional and current accepted norms in typographic terminology. Through research, learners are able to decipher hierarchical categories/structures evident in printed, digital and screen based matter and express and understand typographic terminology relevant to current practice.
Learners are encouraged to develop practical experience and skills in using photographic equipment and techniques. Students use a range of camera types and learn about their potential application; as well as using studio set-ups and basic lighting configurations. They explore the potential of photographic techniques, in order to inform their subsequent approaches to using photographic imagery.
Students apply the fundamental principles of managing text, material and images; using traditional skills to complement and inform digital editorial design. Students learn the conventions of editorial design and creatively explore ideas to structure and present material imaginatively. Learners produce solutions, which communicate effectively in a variety of editorial design contexts and appropriate technical language fluently to discuss their work.
Critical Study in Art and Design
Students will investigate factors, which determine cultural and creative influences in art and design. These will not only include the influences of artists and designers, but also the social, aesthetic, technological, ecological and economic global forces which can shape modern thinking and direction.
Graphic Design Modules Year 2
Advanced Computer Applications
Students build on their already existing vector and pixel based image manipulation software skills by increasing the technical demands of the assignment briefs. These increased demands result in the production of work that requires a sophisticated level of integration of both vector and pixel based imagery, to create dynamic professional quality visual design solutions.
Advanced Typographic Design
Through theoretical research and practical briefs, students will enhance their understanding of typographic structures. Working with typographic elements within given parameters offers students the opportunity to manipulate space, shape and form using defined grid structures.
Art Direction for Advertising
Students develope the ability to work collaboratively to solve problems and generate solutions. Learners work in creative teams which mirror industrial practice. Students practise directing the work of others in developing and producing visual concepts for advertising. Case studies of advertising campaigns, visiting speakers, off-site visits and a critical approach to reviewing current and historical advertising campaigns enable learners to de-construct and understand the process of art directing in advertising.
Students gain an understanding of the social, cultural, commercial and historical contexts in which corporate identity has evolved and is currently defined. Learners also gain practical experience in developing and applying creative and effective solutions through the use of visual methodologies to present a corporate message.
Motion & Interactive Graphics
Students move away from traditional print graphics in this module and apply the design skills they have already acquired to produce effective interactive on screen graphics. Learner will be introduced to time line animation and will plan, design and produce animated graphics. Students will also plan, design and create a fully operational HTML / CSS website.
Materials and Processes in Visual Communications
In this module students are introduced to a wide range of traditional and non-traditional design and craft skills that encourage learners to push the possibilities of these techniques. Emphasis in this module will be on the development of ideas under specific themes and their evolution through techniques such as bookbinding, paper cutting, papermaking, pop-up, paper engineering and paper sculpture.
Packaging in Graphic Design
Students examine packaging and through a structured process develope innovative packaging solutions. Learners examine the practical, aesthetic and environmental issues associated with current technology in packaging manufacturing. The delivery of this unit concentrates on the fundamental principles of packaging before turning to specific issues related to current practice.